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Camden bred, Staten Island raised and Philadelphia made Ralph Collins is an on the rise young talented rapper. Known by moniker “Beno Ridez” Beno realized his love and interest for music at the age of 15. In the beginning the reception from his music was far from positive, but that didn’t discourage him. His talent has quickly dubbed him as one of the best upcoming Philadelphia based rappers today. Beno Ridez may seem to some as soft-spoken guy with a laid back personality, but his music portrays quite the opposite. His music is a direct reflection of emotions and experiences faced growing up. Vowing to always stay true in his music through his positive messages and word play the young lyricist has gained much popularity, which landed him on some big stages. Beno Ridez has been spotlighted at renowned venues and locations opening for artists all through Philadelphia. Places such as the TLA, The Trocodero, Dobbs, the Art garage as well as many other showcases. Even in the early stages of his career, Beno has accomplished quite a bit with notable projects such as “A Higher Plane, “ The Field, “Thinking Music,” and, “The Shift”. Also Beno’s music is featured on Reverb Nation, You Tube, as well as Sound Cloud. Growing up and having to move from place to place and deal with certain hardships as a youth didn’t do anything to halt his career. Beno had a vision at a young age and was determined to pursue and accomplish it. Even on the cusp to really achieve major things Beno still will not stop to until he and his brand are synonymous to hip hop music. With upcoming plans including: showcases, print and radio, music and video releases, Beno is well on his way. On the path to the success and through his music he’ll be able to stay relevant now and for years to come. His mentally, “I’m not going to quit, I’m never going to fail,” will be the reason why Hip Hop heads can rest assure the genre is in good hands.